Client:
TCM Male Grooming Products
Services:
Branding | Packaging
Challenge
TCM (The Classic Man) male grooming products needed a logo and branding that would capture the essence of masculinity and appeal to all ethnicities.
Solution
A bold, flexible, and diverse symbol designed with all ethnicities in mind, rather than any one kind of man. Crafted with sharp edges and angles, the logo is based on a shape familiar to well-groomed men—a razor blade. Muted shades of blue and black were combined to represent trust and comfort (blue), along with boldness and strength (black). The logo is instantly recognizable in even the smallest sizes, and helped the company expand to a diverse target market.
