The Cooper Group
Branding | Design
The Cooper Group celebrated 20 years the marketing and business strategy industry in 2018. They wanted a logo and help creating a digital marketing campaign to mark the occasion and increase their visibility in the market.
A logo commemorating their 20th anniversary and digital ads highlighting major industry shifts during those years. Companies represented in the ads were strategically selected to reflect key tenets of The Cooper Group brand—innovation and effective business strategy. We also created social media cover images featuring the logo, a revamped newsletter design, and a new digital brochure. The campaign was successful and resulted in increased engagement on their website and social media channels.