Client:
Black Health Magazine
Services:
Design
Challenge
This nationally-circulated health magazine needed new, more appealing covers to boost sales. The existing covers were lackluster, limited in color, and didn’t attract the attention of consumers.
Solution
Redesigned covers with improved color harmony, mastheads, pullouts, and finessed typography emphasizing key words. We selected more effective cover photos and retouched them to ensure that callouts were legible. This resulted in more cohesive and attractive covers that stood out on the shelf. After the success of the cover designs, we were asked to design the entire publication.
